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11Coaching
A dedicated landing page for the 11Coaching app: holistic coaching for young football and handball talents, separate from the 11teamsports shop.

For 11Coaching, the 11teamsports coaching app for young football and handball talents, we developed a dedicated landing page: built specifically for the app instead of a subpage in the shop.
The challenge
The app needed a presence of its own:
- Until then, it was just one section on the coaching page of the 11teamsports Football Academy, between the shop navigation, expert profiles and a contact form.
- One page had to speak to several audiences: individual young athletes, teams, clubs and associations.
- Five coaching areas (athletics, mental, technique and tactics, health and personality) and several plans had to be explained clearly.
- Visitors should be able to try the app for free or download it directly from the App Store and Google Play.
The solution
We built a dedicated landing page around the app, in the red brand look of 11Coaching. An audience navigation leads teams, clubs and associations to the right content. The page explains the services and the process in three steps, introduces the community and experts and shows the plans at a glance. A contact and cooperation area and an FAQ complete the page, and the buttons lead straight to the free trial and the app stores.
- 01Dedicated landing page built specifically for the app, separate from the shop page
- 02Audience navigation for teams, clubs and associations
- 03Service overview with the five coaching areas and the process in three steps
- 04Plan overview with Free, Basic, Pro and Matchday plans plus the Off-Season program
- 05Sections for community, experts and athlete testimonials
- 06Contact and cooperation area plus FAQ
- 07Buttons for the free trial and downloads on the App Store and Google Play
- 08Responsive design in the brand look of burgundy and black

