AUTOMATION & AI
Process automation and AI to scale without manual work.
Automated workflows and AI solutions that take the repetitive task out of the way and connect your systems.
Introduction
Process automation is having the system carry out on its own the repetitive task that today consumes your team. At Brickweb, these workflows are built in Node.js, with API integration and, when it makes sense, an AI layer to interpret text and make simple decisions.
Manual work does not scale. Copying data from one system to another, answering the same question all day and building reports by hand costs time and creates errors, and the cost grows along with the operation.
Well-made automation gives that time back. The repetitive work runs automatically and the team focuses on what really needs people.
Because the workflows are built in our own code and run on your infrastructure, there is no platform subscription in the middle nor dependence on a service that can change price, rules or execution limits.
// What we deliver
-
01
Custom automated workflows
Connected tasks running on their own, from trigger to result, built in our own code and hosted on your infrastructure.
-
02
System integration
Store, CRM, spreadsheet, email and ERP talking via API, with data arriving in the format each system expects.
-
03
AI solutions
Use of language models to read text, classify, extract information and answer, at the points where a fixed rule is not enough.
-
04
Support and qualification
Automatic replies and lead triage before reaching the sales team.
-
05
Marketing automation
Sends, sequences and email routines integrated with your funnel.
-
06
Automatic reports
Data collected from several sources and a report built on its own, at the right time.
-
07
Monitoring and reliability
Each workflow runs with an execution log, automatic retry on failure and an alert when something breaks, so the problem shows up before the customer notices.
// How we work
A lean process, from mapping to the workflow running.
-
01/05
Discovery
We map the manual task that consumes the most time today.
-
02/05
Architecture
We design the workflow, the triggers, the systems involved and what happens when something fails.
-
03/05
Development
We build the automation and the integrations, testing at each stage.
-
04/05
Staging and delivery
We validate with real data and put the workflow into production.
-
05/05
Follow-up
Monitoring, tuning and new automations as the operation changes.
// Why Brickweb
Automations built for your real operation, not for the average case.
-
Built around your operation
The workflow is designed from your process, not from a ready-made template, including the edge cases, which are exactly the ones that break generic automation.
-
No platform monthly fee
The automation is built in our own code and runs on your infrastructure, with no tool subscription in the middle and no execution limit imposed by third parties.
-
AI where it helps
We use AI at the point where it solves, without putting AI where a simple rule is enough.
-
Without swapping your systems
The automation connects what you already use, instead of requiring migration.
-
A team that understands code and systems
Because we build software, the integration is done with standards, logging and error handling, not as a loose script.
// Stack and technologies
- Node.js
- REST API
- Webhooks
- OpenAI
- SMTP / Transactional email
- SMS
- Google Sheets
- PM2
- Cron
The tools change according to the workflow, always with a focus on stability.
// Automation in practice
Some workflows that solve common pain and that we can adapt to your business.
-
Lead straight into the funnel
A form submission drops automatically into the CRM and triggers the first contact, with no spreadsheet in the middle.
-
Reporting on autopilot
Sales or campaign data becomes a ready report, sent at the agreed time.
-
Triage with AI
Incoming messages are read and classified by AI, and only those that need a person reach the team.
-
Integration between systems
An order in one system updates another on its own, keeping everything in sync.
-
Product cataloging
Routines that automate bulk product registration, from a spreadsheet or another data source.
-
Email support with AI
Incoming messages are read, classified and answered automatically when the question is common, and only the qualified lead reaches the salesperson.
// Automation in e-commerce
An online store is full of repetitive tasks that clog the operation as it scales.
-
Orders on autopilot
The store order drops into the ERP, generates the invoice and updates stock on its own. See the ERP Integration page.
-
Abandoned cart
Whoever leaves the cart receives an automatic reminder by email or SMS, recovering a sale that was slipping away.
-
Support and after-sales
Common questions answered by AI over email, with order status updates sent by email or SMS, without taking up the team.
-
Marketing connected to the store
Whoever buys enters an email flow and the ad audience updates based on who has already bought.
// FAQ
Frequently asked questions
What can I automate in my business?
Almost any repetitive, rule-based task: moving data from one system to another, answering standard messages, building reports, sending emails, qualifying leads. In discovery we identify what gives the most return to automate first.
Do I need to swap my systems to automate?
No. The automation connects the tools you already use via API. The idea is to integrate what exists, not force a migration to a new system.
Do you use a ready-made automation platform?
No. The workflows are built in Node.js and run on your infrastructure or ours. This removes platform fees and execution limits, and lets us handle rules that visual tools cannot, including the edge cases that most often break generic automation.
Does AI replace people or help them?
In most cases, it helps. AI takes over the repetitive part and the triage, and frees the team for what requires human judgment. We use AI where it adds value, not as decoration.
How much does it cost to maintain an automation?
It depends on the workflow. Because the automation runs in our own code, there is no platform fee. The recurring cost is limited to the services the workflow consumes, such as APIs billed by volume or AI model usage, and is informed before building.
What happens if the automation fails?
Each workflow runs with an execution log and automatic retry on a temporary failure, such as an API being down. When the problem persists, an alert is fired so the fix happens before it becomes a loss in the operation.
Is it safe with my data?
Yes, when well built. Credentials and data are handled with care, over secure connections, and each integration receives only the access it really needs.