PERFORMANCE MARKETING
Customer acquisition that reaches your sales team.
Paid traffic and organic search working together: Google Ads, Meta and TikTok on one side, SEO and GEO on the other. From strategy to optimization, every dollar measured to the sale.
We are Brickweb
Performance marketing is buying and earning attention in a measured way, not posting an ad and hoping. At Brickweb, a campaign is not launched and forgotten: cost per lead is tracked daily, with audience, budget and creative adjusted while the campaign runs.
Performance starts before the ad, in the strategy. Without the right audience, the right offer and the right message, budget turns into clicks without sales.
Paid traffic brings customers while the budget runs; organic search brings customers after the budget stops. A business that relies only on paid media is hostage to the budget, and one that relies only on organic takes too long to move. That is why both fronts run together here, connected to the same tracking and the same sales team.
And performance is measured in sales, not likes, so the focus is qualified leads and conversion, with the ad connected to your sales process.
// What we deliver
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01
Acquisition strategy
Audience, offer and angle defined before launching any ad or publishing any content, with the split between paid and organic media sized by the goal.
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02
Google Ads
Search, display and Performance Max to capture people already looking for what you sell.
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03
Meta and Instagram Ads
Lead generation and sales on Facebook and Instagram, with sharp targeting.
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04
TikTok Ads
Reach and conversion on the fastest-growing channel, when it makes sense for the audience.
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05
Creative scripting
Scripting and direction of the assets, with hook, argument and call to action.
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06
Email marketing and newsletter
Contact capture, email flows and newsletter to nurture the lead and sell again to those who are already customers, without relying only on paid media.
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07
SEO and GEO
Optimization for Google search and for answers generated by artificial intelligence, so the business is found without depending on media budget. Includes technical SEO, content structure and structured data.
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08
Tracking and reports
Conversion measurement across all channels, paid and organic, with a clear report of what each front is bringing.
// How we work
A lean process, from strategy to the result that shows up in sales.
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01/05
Discovery
We understand the business, the offer and the sales goal.
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02/05
Strategy
We define audience, channels, budget, core message and the weight of each front, paid and organic.
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03/05
Execution
We build and launch the campaigns, with creative scripting and targeting, and apply the search optimizations to the site.
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04/05
Optimization
We track cost per lead, lead quality and organic ranking, adjusting while it runs.
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05/05
Analysis and growth
Report, reading of the result and scaling of what is working.
// Why Brickweb
Acquisition tied to the result, from the first click to the signed contract.
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Focus on sales, not vanity
The goal is qualified leads and conversion, not a nice reach number.
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Optimization during the campaign
Budget, audience and creative adjusted based on real cost per lead.
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Strategy before the ad
Message and offer thought out for the right audience, so budget does not turn into empty clicks.
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Paid and organic at the same table
Both fronts are planned together, which reduces dependence on media as organic matures.
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A technical team on your side
Because we are also developers, we connect the ad to the site, the tracking and your sales team, and apply in code what technical SEO requires.
// Stack and technologies
- Google Ads
- Meta Ads
- Instagram Ads
- TikTok Ads
- Meta Pixel
- Google Analytics
- Google Search Console
- Rank Math
- Email marketing
- Structured data
// Organic search
Get found on Google and in AI answers, without depending on media budget.
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SEO — traditional search engines
Technical optimization, content structure and performance so the site shows up in Google search in a sustained way.
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GEO — generative search
Structuring content and data so the business is cited in answers generated by artificial intelligence tools, where part of the searches already happen. Also known in the market as AEO, answer engine optimization.
// Paid traffic campaign
A real example of a campaign that went from the click to the contract.
A land developer operating in the North exit of Brasília offers property regularization, the service that takes the owner all the way to a registered deed. We came in with the strategy and paid traffic management layer on a Meta Ads campaign.
What made the difference was the right message for the right pain and the daily monitoring of the campaign.
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99 leads in 30 days
Captured through the native Meta form and the landing page.
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11 contracts closed
An 11.1% conversion from lead to regularization contract.
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Estimated ~100x return
On the media investment for the period.
// FAQ
Frequently asked questions
How much do I need to invest in paid traffic?
It depends on the channel, the audience and the goal. There is a minimum investment for the campaign to gather enough data to optimize. In discovery we suggest a realistic media budget for your objective, without promising results that cannot be guaranteed.
How long until I see results?
In paid traffic, a qualified lead can appear in the first days, and what improves over time is efficiency: optimization lowers cost per lead and raises lead quality. In organic search the timeline is different — the first movements appear in weeks and consistent results are built over months.
Do you make the creatives?
We write the script and direction of the assets, with hook, argument and call to action. Producing the art and videos can stay with us or with your internal team, based on the script.
Google Ads or Meta Ads for my business?
Google captures those already looking for what you sell, which suits existing demand. Meta and Instagram generate demand and leads among audiences not yet searching. The choice depends on the product and the goal, and often both run together.
Paid traffic or SEO: where to start?
Paid traffic brings faster results and is the way to go when there is a short-term goal. SEO and GEO build a channel that keeps bringing customers after the budget stops. In most cases, media sustains the present while organic is built, and the proportion between the two is defined in the strategy.
What is GEO?
GEO, or generative engine optimization, is optimization so the business is cited in answers generated by artificial intelligence tools, such as ChatGPT, Perplexity and Google's own AI answers. It involves content structured in question-and-answer format, structured data and information consistency across channels. The market also uses the term AEO, answer engine optimization, to describe the same practice.
How do you measure return?
With conversion tracking and a clear report, across all channels. We track cost per lead, volume and quality of leads, and tie that to what your sales team closes.