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Elisa Parpinelli
360° digital project for the jewelry brand Elisa Parpinelli: website, e-commerce, SEO, paid traffic and ERP integration.
A jewelry e-commerce on WooCommerce built end to end for Elisa Parpinelli. More than a store: a 360° digital project, with a custom site, SEO, newsletter, paid traffic and the operation integrated with the ERP. From the first click to the sale and the invoice, everything designed to sell and scale without hacks.
The challenge
Elisa needed more than an online storefront. Jewelry sells on detail and trust, so the store had to be beautiful, fast and secure, while connected to a real acquisition funnel and an operation that would not jam day to day.
The goal was clear: a complete digital presence where marketing, store and back office talked to each other, with no manual rework on every order.
The solution
We built the store on WordPress + WooCommerce with a hand-made classic theme, no builder and no bloat, bringing in block-theme modernizations where they pay off most: cart and checkout in blocks, faster and easier to optimize for conversion.
Around the store, we set up the full ecosystem: technical and content SEO, newsletter capture and paid traffic campaigns. And we integrated the operation with Tiny, so stock, orders, invoices and records flow on their own between the store and the ERP.
We also built a complete internationalization structure: the store runs in multiple languages, with translated content, products and checkout and a native language switcher, ready to sell across borders.
- 01Custom WooCommerce store
- 02Hand-made classic theme + cart and checkout in blocks
- 03Technical and content SEO
- 04Newsletter and email capture
- 05Paid traffic (Google and Meta Ads)
- 06Integration with the Tiny ERP
- 07Multilingual store (complete internationalization)
// Stack
- HTML, CSS & JavaScript
- WooCommerce
- WordPress
- PHP
- MySQL
- Tiny (ERP)
- Google Ads
- Meta Ads
- Nginx
- Multilingual